Category: Uncategorized
XA Digital Welcomes On-Board Folkington’s.

We are thrilled to welcome on-board Folkington’s.

Folkington’s are a Sussex based company which produces fruit juices, drinks and mixers that have unique provenance and authenticity.

They required a agency to redevelop & design their current website, design adverts for press, manage their social media accounts & to assist with photography & online sales.

Stay tuned for their new website launching soon!


We Have A New Office!

Due to expansion we are excited to announce we have decided to relocate to a larger office.

We are now situated at The Beehive, City Place, Gatwick, West Sussex, RH6 0PA.

Make sure to come say hello!


The Rose & Crown Goes Live!

Here is our latest web build for The Rose & Crown in Rickmansworth.

We now work with over 50 pubs all over the country. If you are interested in our pub packages please give us a call on 01293 852777.


XA Digital Welcomes On-Board Lith-Tech.

We are pleased to announce we have welcomed on board Lith-Tech.

Lithtech are a team of passionate and fun loving people. They love tech and know that transport and electric powered machines are the future of the modern world.

Lithtech  required a Surrey / Sussex web design agency to fulfill their requirement of a mobile responsive attractive website for their business.

If you are interested in our web design packages please give us a call on 01293 852777.


XA Digital Welcomes on-board DTS.

We are pleased to announce we have welcomed on board DTS. DTS is a privately owned Independent company providing a diverse range of Freight Forwarding solutions to anywhere in the world.

DTS required a Surrey / Sussex web design agency to fulfill their requirement of a mobile responsive attractive website for their Freight forwarding solutions business.

If you are interested in our web design packages please give us a call on 01293 852777.


XA Digital welcomes on Board The Rose & Crown

We are pleased to welcome on board The Rose & Crown who have chosen our photography, web design & marketing package.

Stay tuned to see what our team produces!

We now work with over 50 pubs all over the country. If you are interested in our pub packages please give us a call on 01293 852777.


Included Laundry Goes LIVE!

Our web team have been hard at work putting LIVE one of our new clients website.

Included Laundry required a Surrey / Sussex web design agency to fulfill their requirement of a mobile responsive attractive website for their laundry business.

You can view their website here


SSL Certificates.

What is SSL?

What is SSL, exactly? “SSL” is short for Secure Sockets Layer. In simpler terms, it is how businesses communicate with customers that they can browse, buy products or services, and share information safely with you online. Without getting overly technical, adding an SSL creates a safe connection for those kinds of activities.

Think of an SSL certificate as a giant windshield for when you drive your car.

In much the same way, an SSL certificate protects your site — and its visitors — from many digital bugs & other nasty web creatures.

Before quickly dismissing your site as “too small to be a target,” bear in mind that most interceptions are done electronically without a human deciding who is attacked. No site is too small to get hacked.

A web bug doesn’t care how big you are or what you do for a living. They have one goal, and that is to find vulnerabilities. Once discovered, its dirty work begins.

We are offering all of our customers the opportunity to activate a SSL certificate for their website. We feel it is imperative.Get in touch today on 01293 852777.


We now offer digital training courses!

We are pleased to be able to offer digital one to one training here at our picturesque offices in Sussex.

Our team of highly specialised individuals are able to guide you in all of aspects of digital marketing from;

Google adwords
SEO & PPC
Web build & maintenance
Social media management & advertising.
Email marketing

Courses start from just £150. Get in touch today to see how we can help you.


Recent Changes to Google Adwords

A big recent change to Google AdWords will dramatically change the way you optimize your campaigns. Specifically, the change is impacting view-through conversions (VTC). This may seem like an overly technical thing that most Google advertisers may have never even heard of, but it is actually something useful for campaigns of all sizes. We all know what a conversion is. People buy something on your website or fill out a form — Google AdWords sees that as a conversion.

For the sake of making this simple, every conversion is a product purchase. View-through conversions are nearly the same as a regular conversion except that right before buying, people saw an ad, didn’t click on it but bought the product anyway. In other words, with VTC, people buy after seeing an ad but not clicking on it. That’s the main difference between a VTC and a regular conversion. In regular conversions, a click is a necessary for it to count.

1. VTCs give you more accurate ROI calculations.

If you can use VTCs to determine whether a keyword or an ad is converting well, you might end up having more conversions in your account at the end of the day. The cost per conversion will be lower, and the margin calculation will be different. The calculation that you use to allocate how much you want to spend in advertising will be different as well. This is important for ROI because in the end, it will determine how much you spend during the campaign.

2. The new model actually makes sense to have it in your calculations.

Because it’s not 30 days, now it directly correlates to the work you are doing in advertising. Not only is it much more relevant, it would be a mistake not to include it because it’s a direct consequence of the adwork that you are doing.

3. Mobile to desktop or vice-versa? You can tell!

By including VTCs in your campaigns, you will be able to see, for example, whether somebody is converting from a desktop after they saw an ad on mobile without clicking the ad. Google has launched cross device conversion tracking so if you click on mobile but buy on desktop, they can still track the conversion. This change allows businesses to track conversions across devices.

4. You won’t doubt your keywords again.

Keywords that you may be underestimating in terms of importance may be just the ones that bring you business. VTC data gives you the opportunity to evaluate things at a much

5. Display ads may be a wise branding move.

Because they are getting VTCs, but not direct conversions, it may be a good idea to keep placements running even though they don’t get that many clicks. They are helping you increase the overall amount of sales.

Overall, VTCs will definitely help businesses. You’ll have a competitive advantage when it comes to getting better conversions at a lower cost.

Get in touch today here to see how we can help with your google ad words campaign.